![]() ![]() His Journey to Ixtlan was a hardback bestseller, which revised the narrative of the first book to downplay the importance of the “power plant s” in favour of a quasi-phenomenological project of “stopping the world”. He published a superior sequel: A Separate Reality, detailing further instructions on “seeing”, as opposed to mere looking. Meanwhile Castaneda had acquired a literary agent. Resold to Simon & Schuster, repackaged in a psychedelic cover and advertised as “ nothing less than a revelation”, by 1973 it had sold 3 00,000 copies and was still selling at a rate of 16,000 copies per week.Ī religious critique of modernity was precisely what was at stake Presented as an ethnographic account of an eight year apprenticeship with a mysterious sorcerer, the book was an immediate bestseller. Five years earlier, his UCLA graduate thesis The Teachings of Don Juan: A Yaqui Way of Knowledge had been published by the University of California Press. The author was at the zenith of his influence. ![]() Fifty years ago today on 5 Mar ch 1973, Carlos Castaneda - literary sensation, countercultural icon and possible charlatan - manifested on the cover of Time Magazine. ![]()
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